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It's about the customer...and the numbers

At AccelARRate, we work with our clients to identify untapped growth opportunities.  These opportunities might exist in the current operating model or beyond; by providing new offerings to existing customers or expanding to adjacent markets or channels.  

Our offerings are built around a unique customer engagement model.  Any plan or strategy is just theory until validated by customers.  Understanding the usage and buying behaviors of customers along with any unseen obstacles to adoption and purchase is critical to ensure the success of any strategy.

And any great strategy must be governed by a focused set of financial and usage metrics.  We work with clients to identify and operationalize these metrics for long-term success.


Refining existing cloud business models for Scale

Mapping go to market to buyer journeys and personas

Optimizing partner strategies and programs

Identifying and establishing strategic partnerships


Developing customer up-sell strategies and programs

Transitioning customers from software to cloud

Establishing customer success strategies and programs


Assessing the feasibility of an adjacent market or channel

Developing go to market strategies for adjacent markets

Expanding distribution models beyond direct to reseller or OEM

AccelARRate Engage

AccelARRate Engage is an 8-week fixed fee engagement designed to validate, or invalidate, key assumptions in the go to market strategy for a discreet Cloud offering. Engage's structured questioning model will uncover friction and impedance in customers' ability to learn about, implement, and gain value from the offering.

The outcome of the engagement is a gap analysis between current go to market efforts and a market-optimized approach.  It includes a set of strategic and tactical recommendations for driving faster growth in Annual Recurring Revenue (ARR) and lowering Customer Acquisition Cost (CAC).

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